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  ① In his book The Tipping Point, Malcolm Aladuell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. ②The idea is intuitively compelling, but it doesn’t explain how ideas actually spread。

  【考点剖析】① 因实日考(driven),出产31题[A]。Malcolm Aladuell 的不雅概念“社会流行壹代的东方正西在很父亲程度上是拥有壹小片断拥有影响力的人发宗的,此雕刻些人微孤陋寡闻,拥有压服力” ②转折点日考,出产31题[B]。 “此雕刻个不雅概念不能说皓思惟是何以传臻的”。要剩意:ideas actually spread=social epidemics 此雕刻就意味着干者认为influential对how ideas actually spread干用不父亲,不宗driven(驱触动)的干用。

  31. By citing the book The Tipping Point, the author intends to __________。

  [A]analyze the consequences of social epidemics

  [B]discuss influentials’ function in spreading ideas

  [C]exemplify people’s intuitive response to social epidemics

  [D]describe the essential characteristics of influentials。

  【正确选项松析】[B] 本题是说皓干者目的题。由上文②的剖析却知选本选项。

  【烦扰选项剖析】[A] 与原文相反。本文讨论的是缘由(driven),而本题是说结实(consequence)。

  [C] 本段没拥有拥有提到人们的直觉的反应(intuitive response)。②条是说“干者认为此雕刻个不雅概念从直觉上看是招逗人的”。因此无事生匪

  [D]偏退中心:influential对social epidemics的干用。条是①中的底细。

  ①The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: Information flows from the media to the influentials and from them to everyone else. ② Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them. ③The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. ④In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. ⑤Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.

  【考点剖析】①因实日考(derive from)+转折点日考(but)+否定日考(untested)+段首日考+特殊标注点日考(冒号),出产32题。请看supposed在《牛津高阶英语词典》的英文说皓 [only before noun] used to show that you think that a claim, statement or way of describing sb/sth is not true or correct, although it is generally believed to be。此雕刻就意味着supposed前面的东方正西在淡色上邑是干者顶持的。“此雕刻种influential的假象的要紧性到来源于壹个像靠边条是淡色上不经检验的two-step flow of communication的即兴实”。②讲商人接受了此雕刻壹错误不雅概念。③中的seems ④中的cursory search(草比值的搜索) ⑤中的Anecdotal evidence(耳闻的证据)此雕刻几个词组邑标注皓干者对此雕刻个即兴实持顶持姿势。

  32. The author suggests that the “two-step flow theory” __________。

  [A]serves as a solution to marketing problems

  [B]has helped explain certain prevalent trends

  [C]has won support from influentials

  [D]requires solid evidence for its validity

  【正确选项松析】[D]由①却知此雕刻个即兴实是不经检验的(untested),此雕刻就意味着“需寻求牢靠的证据证皓其拥有效性”(requires solid evidence for its validity)。因此本题是同义提交流动之正话反说。


  [B] ③此雕刻个即兴实如同(seems)却以说皓某些流行壹代的趋势,seem此雕刻个词标注皓干者实则是顶持此雕刻个说法的。


  ①In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. ② In fact, they don’t seem to be required of all. ③ The researchers’ argument stems from a simple observation about social influence, with the exception of a few celebrities like Oprah Winfrey — whose outsize presence is primarily a function of media, not interpersonal, influence — even the most influential members of a population simply don’t interact with that many others. ④Yet it is precisely these noncelebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly. ⑤ For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; ⑥and just how many others pay attention to each of these people has little to do with the initial influential. ⑦ If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won’t propagate very far or affect many people。

  【考点剖析】①接前展后。切磋者铰翻了上文的错误不雅概念。②无需看懂。③切磋者的说辞到来己关于社会影响的骈杂的不清雅察。即苦最拥有影响力的人也不会与太多的人提交流动。④是two-step-flow theory即兴实。⑤转折点日考出产33题。“每壹个受影响的人必需要影响他的熟人,他的熟人又影响己己己的熟人”,此雕刻也就鉴于是social interaction。

  33. What the researchers have observed recently shows that __________。

  [A] the power of influence goes with social interactions。

  [B] interpersonal links can be enhanced through the media。

  [C] influentials have more channels to reach the public。

  [D] most celebrities enjoy wide media attention。

  【正确选项松析】[A] 由⑤却知,a social epidemic to occur=the power of influence, his or her own acquaintances=social interaction 却以皓白的同义提交流动。goes with 与…相伴而生。


  [C] channel(渠道)无事生匪


  34.The underlined phrase “these people” in paragraph 4 refers to the ones who __________。

  [A] stay outside the network of social influence

  [B] have little contact with the source of influence

  [C] are influenced and then influence others

  [D] are influenced by the initial influential

  【正确选项松析】本题却以看做是指代词详细是指代的对象。指代的对象壹定是前进指代,往前找近日到的名词。⑤中“每壹个受影响的人必需要影响他的熟人,他的熟人又影响己己己的熟人”因此these people 坚硬是指此雕刻些“被影响同时影响人家的人”


  [B] 强大烦扰项。⑥说的是“how many others pay attention to each of these people”与initial influential(=the source of influence)拥关于,而[B]偷换为“these people”与initial influential(=the source of influence)接触不多。

  ①Building on the basic truth about interpersonal influence, the researchers studied the dynamics of social contagion by conducting thousands of computer simulations of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced。
















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